---
description: “Your high-powered gateway to ANY COIN"
---

# Changer ver 1.0 (CEX+DEX+OTC)

{% embed url="https://www.youtube.com/watch?v=Ia-s-ie6X4I" %}

## My Role

* Responsible for the day-to-day operations and outcomes of Changer.
* I lead the Product, Marketing, and Customer Success, and collaborate closely with Engineering, Designers, and Sales to address customer opportunities in a way that builds a healthy business within the Changer ecosystem.
* Conduct customer research and analytics and turn them into creative.

<figure><img src="https://3448808917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FLHFLzwsYA92ece3MjpfG%2Fuploads%2FU444zirszxnpenGbH8Wh%2F2022-12-29%2013.30.45.jpg?alt=media&#x26;token=7744983a-6d24-4904-847d-a9d01a6db179" alt=""><figcaption><p>Token 2049, Singapore</p></figcaption></figure>

## The problem

<figure><img src="https://3448808917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FLHFLzwsYA92ece3MjpfG%2Fuploads%2FmJE5SjEpdHSSulM2HeHP%2FScreen%20Shot%202022-12-29%20at%209.10.06%20PM.png?alt=media&#x26;token=c4a313da-8f00-4e7c-9913-daeda4f656e1" alt=""><figcaption><p>CZ's tweet on Jun 29, 2022</p></figcaption></figure>

Many people want to trade more tokens. However, many tokens are only available in DEXes. In order to trade in various DEXes, you need multiple wallets for each network.&#x20;

Due to the knowledge barrier and the lack of protection with assets stored on DeFi wallets such as Metamask, many users are deterred from getting involved with DEXs.&#x20;



## Who’s it for?

**Novice traders** - Who became fascinated by blockchain and crypto. First bought Bitcoin and Ethereum and then branched out to many other tokens. However, does not have extensive DeFi technical knowledge. Extremely careful about KYC, AML, and tax issues.&#x20;

**Skilled Experimentator** - Genuinely cares about decentralization and democratization of technology and finance. Often tries out new exchanges, wallets, and tokens. However, using multiple DEXs requires switching networks and wallets for each network.&#x20;



## Solution

That’s why Changer was born. While staying on one platform, users will be able to cross-chain swap over 10,000 tokens over several chains. Combining the best of CeFi and DeFi all under one platform.&#x20;

Changer is designed to satisfy users with the demand for trading in convenience and safety, while enjoying asset variety and high liquidity at the same time, allowing users to integrate a centralized trading experience in DeFi marketplaces.

{% embed url="https://www.youtube.com/watch?v=76PgP4BwrqE" %}

{% embed url="https://docs.changer.io/changer-convert/intro" %}

## Competitors & Product Inspiration

<figure><img src="https://3448808917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FLHFLzwsYA92ece3MjpfG%2Fuploads%2FtSG68dwrmsUWCPbumBlX%2FScreen%20Shot%202023-01-05%20at%2011.13.25%20PM.png?alt=media&#x26;token=bb8fff34-c938-4597-89df-86e57229a545" alt=""><figcaption></figcaption></figure>



## Go-to-market Strategy

<figure><img src="https://3448808917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FLHFLzwsYA92ece3MjpfG%2Fuploads%2Fyfv0oDEbaRVb2njzoHzw%2FScreen%20Shot%202022-12-30%20at%2010.11.42%20AM.png?alt=media&#x26;token=d10a6109-75bd-4f1b-b19b-0ccfae0f5d17" alt=""><figcaption><p>Resource: Changer</p></figcaption></figure>

1. Being the first USD on-ramp for 10K+ tokens originally only Available on DEX.
2. Letting the community know their tokens are directly tradable w/ USD.
3. Making the best price in the market for the tokens with Changer’s exclusive open orders and Market Making.

<figure><img src="https://3448808917-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FLHFLzwsYA92ece3MjpfG%2Fuploads%2FzWolSSH2sjBHsFKlu08o%2Fimage.png?alt=media&#x26;token=e3aaf1d5-44b4-4ff4-ac2f-699a4d63e708" alt=""><figcaption></figcaption></figure>





